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Why Focusing on the 'Who' is Key to Business Success: Insights from 'Who Not How' by Dan Sullivan


As a business owner, it's easy to get caught up in the day-to-day operations of your company and focus on the "how" of achieving your goals. However, in order to truly take your business to the next level, it's crucial to understand the importance of the "who." This is a key concept outlined in the book "Who Not How: The Shift That Changes Everything" by Dan Sullivan.


The "who" in your business refers to the people that make up your team. These are the individuals who will ultimately drive your success or failure. They are the ones who will execute your plans, implement your strategies, and make your business run. Without the right people in the right roles, even the best plans and strategies will fall short.


One of the biggest reasons why the "who" is so important is because of the role they play in creating a culture of accountability. When you have the right people in the right roles, they understand what is expected of them and are more likely to take ownership of their responsibilities. This leads to a culture where everyone is working towards the same goal and is willing to take accountability for their actions.


Another reason why the "who" is important is because of the diversity of skills and perspectives they bring to the table. When you have a team with a diverse set of skills and perspectives, you can come up with more innovative solutions and strategies. This is especially important in today's fast-paced business environment where companies need to be agile and adapt to change quickly.


The "who" is also important because of the role they play in building trust and relationships. When you have a team of people who you trust and have good relationships with, you're more likely to have open and honest communication. This leads to better decision-making and a more cohesive team.


The "who" in your business is crucial to its success. By focusing on hiring and developing the right people, you can create a culture of accountability, foster innovation, and build trust and relationships. As a business owner, take the time to understand the importance of the "who" and make it a priority in your decision-making. By doing so, you'll be on the path to taking your business to the next level.

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