The Open House Traffic Playbook
Sunday 1 to 4 is a habit, not a strategy.
Almost every agent picks Sunday afternoon because that is what the last agent did. Nobody checked whether the cars are actually moving then. Nobody checked who else is planting signs on the same corner at the same hour.
Here's the reality. Your directional signs are a media buy. You are paying for impressions with your weekend. So the only question that matters is which two and a half hours put the most qualified vehicles in front of the most signs at the slowest speeds.
That answer changes street by street. This playbook gets it for you, and then it hands you the script that wins you the listing in the first place.
WHAT YOU GET
A repeatable four-step system: Input, Interrogate, Verify, Deploy
Four AI prompts, one each for Claude, ChatGPT, Gemini and Grok
The listing appointment script. Every other agent says they will hold it open Sunday one to four. You are the only one who can say when, and why
The six inputs to fill in before you prompt
The 72-hour countdown, because you get the yes on Tuesday and you are open Saturday
Sign placement distance by posted speed, so a driver gets five to six seconds of read time
Sign rules that never change, for every open house for the rest of your career
A full worked example, start to finish, including why Sunday lost
13-page PDF. Instant download. Every prompt page stands alone, so find your model and run it.
Who it is for: agents who hold open houses and are tired of guessing at the window. And agents who want one thing to say at the listing table that nobody else in the running can say.
Other agents hope. You brought data.
Built by Scott Tolar, real estate coach and trainer.
