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  • Writer's pictureScott Tolar

The Importance of Checking for Holes in Your Business Strategy



Yesterday I was on a call with the Vice President of MAPS Coaching Jen Davis and she mentioned checking for a "hole in the hose". I had not heard this before and I love the concept.


As a business owner, it's easy to become focused on the day-to-day operations of running a successful company. However, in order to maintain a steady flow of success, it's essential to periodically step back and assess your overall strategy. One key aspect of this assessment is checking for "holes in your hose" or identifying areas where your strategy may be lacking.


A hole in your hose can be seen as a weak point in your business plan, a gap in your processes, or a missing piece of the puzzle that is hindering your progress. To effectively check for holes in your hose, start by reviewing your overall goals and objectives. Consider what you are trying to achieve and ask yourself if your current strategy is aligned with those goals. If not, it may be time to re-evaluate and make adjustments.


Next, take a close look at each aspect of your business. This could include your target market, sales and marketing efforts, product or service offerings, operations and processes, financials, and more. Ask yourself questions such as, "Is this the best way to reach my target market?", "Am I effectively differentiating myself from my competition?" and "Are my processes efficient and effective?" By examining each aspect of your business, you can identify areas that may need improvement.


It's also a good idea to involve your employees and stakeholders in this process. They may have valuable insights into areas where your strategy may be lacking and can provide valuable input on potential solutions.


Finally, don't be afraid to experiment and make changes to your strategy. Sometimes a small adjustment can make a big impact on the overall success of your business. Just like patching a hole in a hose can restore the flow of water, fixing a hole in your business strategy can restore the flow of success.


Checking for holes in your hose is a critical step in maintaining the long-term success of your business. By taking the time to periodically assess your strategy, you can identify areas for improvement and make the necessary adjustments to keep your business flowing smoothly before things get out of control.

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